Wednesday, December 8, 2010
Monday, November 1, 2010
Hello friends. Here is a little explanation about how our free tastings at Star work. They have become very regular things for us and we enjoy them quite a bit. Based on the number of people who join us it is safe to say that you do too. If you have never been to one let me ask…What the heck is wrong with you? It is free beer or wine. HA!
FREE BEER TASTINGS
Free beer tastings happen at Star nearly every Friday night of the year. Sometimes a beer tasting will happen on an off day if there is a conflict or a special event. They take place from 4pm to 7pm and they are usually conducted by someone from the brewery. Often times it is the head beer maker or sometimes it is a sales rep. What these people know is that when they come to a Star Liquor beer tasting they had better know their stuff. That is because you guys are going to ask real questions and expect real answers. You are not going to get away with marketing pitches when you pour your beer at Star. We get fantastic responses from the brewery folks that pour here. They are always so amazed at how willing our customers are to try new things and how interested they are in how these beers are made. So keep up the good work and we will keep trying to bring in new and exciting beers and beer makers for you to sample and meet.
Free wine tastings happen every month on the 15th regardless of the day of the week. The beauty of this is as all you wine fans well know the 15th also means 15% off all your wine purchases. Usually we select a variety of wines from one of our wholesalers and they join us and pour for you and answer all your questions. All of our wine reps are very knowledgeable and love talking to the public about their products. Occasionally we will have a special wine tasting because someone from a winery is in town for a visit as we did with Carla from Trapiche. Those you just have to keep your eyes open for.
How can I find out about upcoming tastings?
Well, we always have signs posted in the store. You can email Star at firstname.lastname@example.org to get added to our email list. You can also become a fan of Star on Facebook where we offer constant reminders of upcoming events www.facebook.com/starliquor.
Remaining Beer Tastings for 2010:
Nov 5 – New Glarus
Nov 12 – Furthermore
Nov 19 – Hinterland
Dec 3 – Founders
Dec 10 –
Dec 17 – Capital
Remaining Wine Tastings for 2010:
Monday November 15th and Wednesday December 15th
See you all there!
Tuesday, September 21, 2010
At Star Liquor we sell a lot of whiskey. A whole lot of whiskey. We also sell a lot of whisky. So have I lost you yet? If I have it is because of some of the subtle differences that if you are not in the business of knowing, you might miss completely.
Nowadays whiskey comes from all over the place. You can get bourbon from
Single Malt Scotch is a type of whisky (notice that the “e” is missing, this is a spelling used in
Irish Whiskey comes from
Bourbon, most people think, must come from
Of course this is very rudimentary and completely ignores Blended Scotch, American Blended Whiskey, Canadian Whiskey and I am sure others, but those are maybe for another blog.
Saturday, September 4, 2010
So the only reason to write this blog is because Star is not what you would call a barrel store. What that means is we do not keep a large number of varied beers in different size kegs on hand. The reason this is true is our cooler is not very big.
We will work very hard to get you the barrel that you want but in return we need a couple of things from you. Advanced notice and a little patience. If you can supply those two things we will go out of our way to get you the beer you need.
The advanced notice that we need means that you need to call Star by on the Monday before you need your barrel. That is when you can talk to Adam (the beer guy) and he can talk to his salespeople to get you your beer. The more notice you give the better chance you have of getting your beer.
The patience part involves us finding out if the beer you want comes in the barrel you need. Many people think that any beer you see is available in barrels. That is not always true. Especially when dealing with smaller breweries or more eclectic beers. Most everything can be had but it takes time especially if the brewer is from outside
Some rough numbers to remember:
½ barrel (the largest available thru retailers) = roughly 180 12oz beers
¼ barrel = roughly 90 beers
1/6 barrel= roughly 65 beers
You would be amazed how many kegs come back to Star half full. So maybe you just need bottles of beer. That allows for variety and allows for the leftovers to stay in the fridge for a later date.
So remember, call ahead, if you want something unusual call way ahead, don’t be surprised if what you want isn’t available, and be prepared with some options. That way you and your friends can be drinking icy cold tap beer when your party starts.
Monday, August 23, 2010
Adam here. In April of 2007 I was lucky enough to be invited by Fredrick Wildman Wine Imports to travel to Argentina to visit a couple of the wineries that they represent. I of course jumped at the chance. I had never been to South America before and goodness knows I was fond of the wines. I figured since Carla from Trapiche was coming to visit Star this week I would tell you about my visit.
One of the most striking this about the vineyards in Argentina is that the grapes actually need to be protected from getting too much sun. So they grow the vines onto trellises and allow the leaves to shade the grapes. I had never seen this before. However since the Argentine wine country is on the edge of some of the largest, steepest mountains in the world it does make sense. These mountains block almost all of the percipitaion that would otherwise be coming from the Pacific Ocean. Rain and clouds are a rare thing here. All the water for irrigating the grapes and everything else flows down out of the mountains. Hence the forementioned irrigation ditches.After seeing the vineyards we went to the winery for a tasting and a tour followed up by lunch. The first thing we noticed when we arrived at the winery were 2 goats being roasted on spits over an open fire. (They looked like they were being crucified.) So we knew we were in for a good time. When I visited Trapiche had yet to build their gorgeous new visitor's center which Jerry saw this last spring but that did not take anything away from the winery. The cellars which were stacked with barrel after barrel of wine aging away were decorated with large pieces of artwork at the end of each row. Just stunning.
I will not take the time here to review all the wines. Join us on Thursday and try them for yourself but I do want to mention the Single Vineyard wines. Trapiche makes a lot of wine. So they have a lot of growers. Every year each grower submits a bottle of his Malbec for a blind tasting. Out of all these wines they pick 3. They are then bottled and sold as Trapiche Single Vineyard Malbec with the grower's name on the label to distinguish one from the other. Oh Mama are these wine good. It is my personal opinion that if these wines were from California or France they would fetch around $100/bottle. Since they are from Argentina they go for about half that. Make sure you try these on Thursday because they are stunning!
Wednesday, August 18, 2010
After many years of attending this event there are a few things I have learned. First, a good breakfast is important and will help one prolong the enjoyment of their day. Second, applying sunscreen is a must. Even if the sun is not out when you leave the house it may come out later when you are in a less practical mindset. Finally, did I mention breakfast? Oh, yes I did.
Once you arrive at the park it is important to remember to have a plan of attack. Then once you have a wristband and glass you should take that plan and throw it away because there is way too much good beer and are way too many cool people for your silly plan to hold up. Seriously, nice try. Maybe next year it will work. With the number of really awesome and special brews available it is often just a matter of being in the right place at the right time. This year I had a good friend and brewer pour me half a glass of 3 Floyd’s Dark Lord 07 just because I missed it and he didn’t. Then you have all the people telling you about things you just have to try. I always try to heed this advice unless said beer is too far away. Then I just duck into the nearest tent and hope I make it around to their suggestion later. So it goes at the Great Taste.
One of the most amazing things about the Great Taste is how smoothly it runs considering how much people are drinking. People generally hold it together pretty well and have a pretty great time. There is always an idiot or two but out of 6000 people that is not too shabby. Just don’t be that person and your day will be awesome.
For as hard as it is to get tickets and as much as people build this up to be a fantastic time every single year it lives up to expectations. It usually even surpasses them.
Tickets go on sale Sunday May 1st, 2011 at noon. The first people got in line at Star this year at about 11pm. The fest itself is on Saturday August 13th, 2011. It will be awesome.
See you there.
Saturday, July 31, 2010
I know, I know. You really want to know how Lebowski Fest was. Well, if it's any indication, the recovery period is just about over. Only took a week and a half!
It was nothing less than perfect that the hotel we were residing in was literally next door to Executive Lanes, the home to the 9th Annual Lebowski Fest.
Staying at the hotel was a treat in itself.
It was impossible to avoid the large number of Achievers swarming the hotel. Between the Caucasians, Lebowski-related shirts, or flat out costumes, it certainly wasn't hard to recognize who was around specifically for the festival.
Quotes from the movie could be heard at nearly any moment, whether it be in the pool, in the elevator, in the cocktail lounge, in the cocktail lounge, or even in the cocktail lounge.
For those of you who just plain aren't familiar with the Big Lebowski, what are you doing? Go rent / buy / netflix / pirate it immediately. It's important. Consider it essential knowledge for the growing mind.
For those of you who just aren't familiar with Lebowski Fest, allow me to break it down. It's made up of two main ideas.
Idea #1 is typical festival activities. Games, Live Music, Contests, Drinking, Eating, Dancing.
Idea #2 is all things Lebowski. Costumes, Trivia, Bowling, Caucasians, Abiding.
It's a simple concept, and a great time.
Friday evening we arrived just in time to catch the Felice Brothers begin there set. Obviously very influenced by bourbon and Bob Dylan, they danced around the stage and serenaded the crowd with great songs about folk tales and whiskey drinkin'.
Following the concert, Jim Hoosier, (also known as Liam, Jesus' bowling teammate from the movie) came out to introduce the movie and thank everyone for coming. If I recall correctly, which I doubt, he mentioned it was his 6th Lebowski Fest. That's a lot of Caucasian's, Jackie.
Scott and Will, the founders of Lebowski fest, came out and presented Jim with what could possibly be the most important film award ever created. 'Best Supporting Actor In A Non Speaking Role'. Naturally, in the form of a replica Oscar.
Than the main event of Friday's activities.
A giant projection screen was rolled out, the tension built, and beers were hastily refilled as 20 minutes of technical difficulties stood between the lawn full of drunken Achievers and Sam Elliot's strict southern voice telling us about a man they call The Dude. Finally, the Universal Pictures Intro music began and the lawn erupted in raised glasses and deafening applause.
Sam Elliot (The Stranger) began his narrative, and a buzz rode through the crowd as a few hundred people helped him tell the story. And I can't imagine Bob Dylan wouldn't have smiled and raised his chin to the boisterous rendition of "The Man in Me" that was sung collectively by a lawn full of traveled Achievers.
It's definitely an interesting experience watching a movie with a large crowd of people that a high percentage of actually do know every line. I can't possibly imagine that watching that movie in any other way will ever compare to collective fun that the Garden Party brought with it. But than again, we'll just see what happens next year.
Day 2 recap is coming shortly....I just have to find some Kahlua.
Saturday, July 17, 2010
Thursday, July 15, 2010
The day started in Frankfort with breakfast at the White Light Diner. This place came up in every search of the internet of places to eat in Frankfort. We later discovered that it is going to be featured on Diners, Drive-Ins, and Dives on the Food Network on July 26th. It is not hard to see why. This place has a lot of character and everyone who works here is a character. Rick the owner greeted us and found out where we were from and then told us good luck with the food because he was not cooking today. HA! He headed out and we were left in the capable hands of his wife. Now I wouldn't exactly call the service friendly, it was more like they were tolerating us being there but that is kind of the charm of this place. You can get a PBR for breakfast and there is an airhorn on the back counter I am assuming in case anyone gets out of line. We may need to get one of those at Star.
Next on the distillery visit list was Heaven Hill and their Bourbon Heritage Center. This might be the best museum dedicated to an alcoholic spirit ever. The place offers all kinds tours and exhibits about whiskey and in some cases the history of Kentucky and America. Truly worth the visit if you ever find yourself in this part of the world.
Now we are in Louisville and dinner tonight is at Jack Frye's a favorite from our visit 5 years back. Then tomorrow and Saturday are all about LebowskiFest. A little reward for all the hard work we have been doing. Big fun will be had by all. If there are any pictures that are family friendly enough we will post them.
Wednesday, July 14, 2010
We then walked down to the rickhouses and saw just how many barrels they have stored. We did the math later and figured out that each building contains roughly 1,060,ooo gallons of whiskey. So dear reader, how long would it take us to dent that?
Then Jimmy took us to lunch at Tony's Barn. Bar-b-que that is "Lip Smackin, Tounge Lickin Good!" Walking in with Jimmy, they greeted us like old friends when we arrived and even brought out some "Cowboy Jelly" which they apparently just keep around for Jimmy. It seemed to be a jelly made of horseradish which tasted really great on a cornbread cake. Let's just say dear friends, that we stuffed ourselves silly.
Overall today was a very successful day. We got to meet with two of the biggest names in the bourbon business, and we really enjoyed the time we spent together. Jerry summed it up best when he said, "It is just so special that guys from little old Star Liquor can get treated like kings by guys who are legends in the bourbon business." You said it Jerry!
Tuesday, July 13, 2010
Saturday, July 10, 2010
Welcome to Star Liquor's brand-spankin'-new-don't-leave-home-without-it-state-of-the-art Blog. Perhaps the only blog you'll ever need to read. Perhaps not. Either way, should be fun.
For those new to blogs, the concept is simple.
According to Wikipedia : "Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog."
Well that's cool, but I would word that differently.
According to Star Liquor : "Blogs are maintained by super cool folks with regular entries of booze-related news, awesome employee-made videos, or amazing adventure stories of which the like you've never read before. "Blog" can also be used as a verb, meaning to connect with our customers and fans in yet another way."
There. Much better.
To be honest, we're not really sure what the main focus of the blog will be. Which naturally means it will probably never have a main focus. This is a good thing.
Towards the bottom of the page you'll see there is a link to subscribe to the Atom feed of our blog. Make sure you subscribe. With all the super time sensitive information that will be posted here, it's only natural you would want to be informed of new posts as soon as possible.
If you aren't familiar with feeds and RSS, check out this super helpful link.
In the coming week to start things off, Adam, Jerry and Myself (Josh) will be blogging our trip to Kentucky starting on Tuesday, July 13th. Looking forward to some exciting distillery visits, delicious food, and topping off the whole thing with Lebowski Fest 2010 in Louisville!
So there we have it. Exciting things are on the way, and we're glad we have the customers we do. Not many liquor stores get to continue their relationship with the customer beyond the front door. We're proud to say we can.